SNACC is a nonprofit in New York City that aims to teach kids independence through cooking. They deliver the groceries and even have guest chefs teach the recipes over zoom. They had an outdated website that needed a face lift. They wanted to bring a fun tone and show people exactly who they are and what they do.
Timeline- 2 months
My Role- UI Designer
Tools- Wix, Figma, Loom
Impact- 77% New Users
The original hero image doesn't give any context about who the organization is. Text is hard to read and the overall site needs a facelift.
Use of impersonal stock photos and users have to click out of the website to email the organization to find out how to get involved.
Outdated generic illustrations that don't have the same style.
Original version was lackluster and needed more digestable ways for users to process the information.
Chose a hero image that actually depicts what the non profit does. Empowering kids through cooking.
Created a stylish option with the SNACC logo for people to get involved directly on the website.
Added a fun tagline and fresh illustrations that pair well together.
Made a fun picture collage and added a tagline to catch attention.
Utilized the color pallet to highlight mission statements.